It is incredible to me how many choices there are when it comes to fragrances. Each with their own distinct scent and each very different. Each scent is one that will appeal to a certain customer whether it is a sweet or a bold scent they are looking for.
Each fragrance will appeal to a consumer in its own way based on how the scent is perceived by that person. So wha is it that drives a person to choose a specific scent?
Along with the large selection and variety of fragrances, the cost varies just as much. Everything from the very high end to the low end and it because of this I believe the selection is narrowed down a bit.
As the average middleclass American comprises the majority of the selections by designers like Ralph Lauren and Nautica ranging fom $10 to $100 dollars there is an extreme. The Imperial Majesty which list's at near $215,000 per bottle I am sure is nice, only a few can afford. Scents by Chanel and Versace are near the mid-range of cost and are equally as nice.
The next decision to be made after the price range is established is simple. What does the fragrance actually smell like? How do we choose? The answer is simple yet complex. It is preferance or a persons "taste" that makes this decision. keep in mind though that what smells nice to one person may be offensive to another. Food tastes for example are another way to see how this is decided. It is all about an individual preferance.
It is interesting to look at the trends behind who buys what type of scent. Age and cultural factors for example are two easily distinguishable classes that tend to have a comparable preferance with in the group. So even though there is no exact science behind it there are trends that suggest broad patterns.
My conclusion to all I have researched besides the cost is this; we prefer what we prefer.
The bottom line is that there is a huge variety of all types for all price ranges. All you have to do is to try a few until you find one that fits your taste and arouses your senses.
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